Taking the first bite of a watermelon. Cracking an egg. Floating in the ocean on a sunny day. These are brief, seemingly inconsequential moments that almost immediately slip from memory as they pass, neither life-altering or particularly remarkable, and yet taken together they become a sort of texture of our lives. Filmmaker Vitùc recognized the importance of these small moments and collected several dozen of them in his new video short called The Pleasure Of that was shot in part with an iPhone 4s.