Under the artistic direction of David Wilson, directors Jake & Josh invites us to discover a video showing the making of the magnificent sculpture of Made for More for the Guinness brand. Music by Woodkid and produced by BlinkArt, this video shows the collaboration of artists and craftsmen from different worlds to bring a unique impressive creation.
The good old British phone box was designed by Sir Giles Gilbert Scott to commemorate King George V’s Silver Jubilee.
This year we’ve got a Diamond Jubilee and London 2012 to look forward to, so some artists decided they needed to do something to celebrate.
That something turned into BT ArtBox.
It’s a campaign that thrives on the nation’s artistic talent.
Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the imaginations of some of our very best creative minds. More than 80 full-size replicas of the classic telephone kiosk will be made into stunning artworks by leading creative talents for a month-long showcase.
The designers include architect Zaha Hadid; fashion designers Giles Deacon, Zandra Rhodes and Julien Macdonald; artists Rob and Nick Carter, Ryan Callanan and Martyn Ware; sculptor David Mach RA; interior designer Nina Campbell; Duran Duran’s Nick Rhodes and The Prodigy’s Maxim .
Then later on they will be auctioning all the boxes off to raise money for ChildLine’s 25th anniversary.
The project launches today 15 June when a selection of BT ArtBoxes will be on display in Trafalgar Square for the day. From 18 June – 16 July, you can see the BT ArtBoxes in landmark locations around London, such as Covent Garden, St Pancras Station, Carnaby Street, Hyde Park and even the shark tank at the London Aquarium.
Here are some of the BT ArtBox designs:
For further information on BT ArtBox and to see how you can get involved check out http://www.btartboxes.com